01 — Affiliate disclosure
How this site is funded
We earn a commission on Amazon purchases made through our links, at no extra cost to you. Here is exactly how that works and what it does not change.
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The formal statement
Pull & Binder is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate we earn from qualifying purchases.
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How it actually works
- 01You click a buy link on one of our pages.
- 02The link passes through our own `/go` redirect, which adds our Amazon tracking tag and sends you to Amazon.
- 03If you buy something, Amazon pays us a percentage of the sale.
- 04You pay exactly what you would have paid anyway. The commission comes out of Amazon's margin, not out of your price.
Our Amazon tracking tag is `ml-pullbinder-20`. It is the only affiliate tag used anywhere on this site. There are no other affiliate networks, no sponsored links and no paid placements.
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What it does not change
- What you pay. Nothing. The price is Amazon's price.
- Which products we pick. Commission rates do not vary enough between the products we cover to make one more profitable to recommend, and the cheaper product goes first whenever it is better for the buyer.
- What we say about them. We recommend against booster boxes as a first purchase on most pages where they appear, and we earn on booster boxes.
- Your data. We do not see what you buy. Amazon reports totals, not purchases tied to you.
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Why we print no prices
Because we cannot verify them continuously, and a wrong price is worse than no price. Every buy button on this site reads "Check price on Amazon", and what you see when you get there is what Amazon is actually charging.
This is built into the site rather than being a policy someone has to remember. Our content model has no price field at all, so a price cannot be typed into a page by hand. When live price data is available, it renders through a layer that expires after 48 hours — so if the price feed ever stops, every number disappears and the buttons fall back to "Check price". The failure mode is silence, not a stale claim.
Where a manufacturer's suggested retail price is a relevant published fact — the $50 MSRP on a mainline Elite Trainer Box, for instance — we cite it as an MSRP with its source and never as a current price.
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How our links are marked
| What we do | Why |
|---|---|
| `rel="sponsored nofollow noopener"` on every earning link | Google's link-spam policy requires sponsored links to be marked |
| `#ad` plus a disclosure link under every buy button | FTC guidance: disclosure where the click happens, not buried |
| A disclosure block above the first buy CTA on every commercial page | So you know before you read the recommendation, not after |
| Buy links open in a new tab | The article stays where it was |
| Our `/go` redirect is noindex and robots-disallowed | It is a redirect endpoint, not a page |
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Links that do not earn
Not every outbound link here is an affiliate link. The sources block at the bottom of our pages cites retailer and manufacturer listings we used to verify facts — pack counts, release dates, grading requirements — and we earn nothing from those. They are there so you can check our work.
We also link to Pokemon's own store as a reference for official product information. We are not in an affiliate relationship with them and earn nothing there. Where a link earns, it is marked `#ad`; where it does not, it is not.
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Amazon's content terms
Amazon product data and imagery may only be used to promote that item on Amazon, so anything sourced from Amazon on this site sits next to a link to that product on Amazon. We do not use Amazon product photography beside a link to a different retailer, and we do not scrape or hotlink imagery from anyone else's site.
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Questions
If anything here is unclear, or you think a link is marked wrongly, email contact@pullandbinder.com or use the contact form. We would rather fix a disclosure problem than have one.
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